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History

1983

23 September 1983: Marco Hölder and Udo Ulrich open their first Schweinske restaurant in Hamburg Barmbek. Their idea: a restaurant-bar with delicious pork dishes, warm food until late in the night, breakfast with fresh homemade bread – all at extremely affordable prices. Our name? We found it in a Berlin telephone book.

1984

The Schweinske concept was well received in Barmbek, so one year after its founding, a second restaurant was opened on Grindelallee, in the university district of Rotherbaum. At the same time, the "Schweini" was introduced. Originally developed with students in mind, it is intended as take-out — but has since become a constant favorite at all restaurants.

1989

Opening of another restaurant in Hamburg Hohenfelde. Six years after its founding, Schweinske becomes a franchise chain. The first franchise opened in November 1989 in Hamburg's Eimsbüttel district laying the first cornerstone for the Schweinske expansion.

1990

The 90s saw Schweinske expand its menu: the stable of pork offerings is now joined by pasta, sirloin steak, poultry dishes and baked potatoes.

1993

Dr. Klaus-Peter Rösler (left in photo) is named co-managing director alongside Schweinske founder Marco Hölder (right). Today the pair run one of Germany's most successful food franchise chains.

1990-1999

The growth continues. Ten new Schweinske restaurants open in the 90s in Hamburg and the greater metropolitan area: Harburg (1991), Norderstedt (1991, first restaurant in greater Hamburg area), Langenhorn (1991), Elmshorn (1993), Lurup (1993), Winterhude (1998), Poppenbüttel (1998), Lohbrügge (1998), Bramfeld (1998) and Jenfeld (1999).

2000

The coffee boom in Germany doesn't pass Schweinske by: starting in 2000, all Schweinske restaurants are required to offer coffee specialties. Today Schweinske sells roughly as many cups of filter coffee as espresso-based drinks.

2000 – 2003

The Hamburg expansion accelerates. Nine new Schweinske restaurants open between 2000 and 2003 in the Farmsen (2000), Wandsbek (2000), Bahrenfeld (2001), Fuhlsbüttel (2001), Billstedt (2002), St. Pauli (2002) and Rahlstedt (2003) districts as well as in the central train station (2003). With the opening of the Schweinske in Wedel (2002), the growth outside Hamburg itself also continues.

2003

Currywurst is a pillar of the Schweinske menu. We first offered it in 2003, today it's one of our best-sellers.

2004

Our popular ad campaign "Bin im Schweinske" is launched. The posters are so successful that for years thereafter they can still be spotted in many restaurants.

2005

Schweinske goes capital: The first Schweinske restaurant outside the greater Hamburg area opens in Berlin — in a lovely Charlottenburg location.

2006

After 23 years, it's time for a refresh of the corporate design: The basic strokes of the Schweinske logo are retained, but the overall feel is lighter and brighter.

2006 – 2008

The chain continues to grow: With new locations in Ahrensburg, Neugraben, Eppendorf and at the Stadtpark (all 2006), the footprint in Hamburg is reinforced. New cities such as Cologne, Kiel, Hanover (all 2006), Bremen (2007) and Remscheid (2008) are also added.

2007

Our ads have always been highly effective. The concept from 2007 proved no different. Hearty and happy — just like our breakfast! We also started the "Wünsch Dir was" campaign in 2007. Our guests could make a wish worth up to 600 euros. Lots were drawn to see which wishes would be fulfilled. It was a powerful and moving campaign for us.

2008

Something to be proud of: the German Institute for Service Quality (DISQ) praised us in 2008 for the outstanding service in our restaurants. Another burst of creative inspiration: our popular "Schnitzel of the Day" appears on the menu. It debuted with the Caesar Schnitzel, and is later joined by specialties such as barbecue, Camembert, Asia, Mozzarella and the "Wiesn" schnitzel in honor of Octoberfest. While we’re quite proud of the great many schnitzel concept we’ve already offered our guests — we are constantly working on delicious new ones.

2009

Opening of the Schweinske restaurants in the Neustadt and Ottensen districts.

2010

We continue tinkering with our public image and the positioning of the Schweinske brand. In 2010 we introduce the "Schweinske …macht glücklich" slogan, which has since remained a fixed part of our logo. It's anything but a marketing gag: it's a heartfelt promise to our guests.

2011

We unveil two new Schweinske restaurants in this year: January sees Schweinske Ochsenzoll open its doors, and in September Schweinske in Düsseldorf Altstadt claims the title of "Longest Counter in the World". It's our second restaurant in Nordrhein-Westfalen — and we are only hungry for more...

2013

Hamburg's Wilhelmsburg district is booming – and Schweinske makes the jump over the Elbe River: We open our central location on the Elbinsel's Berta-Kröger-Platz in March.

2014

The success of our Düsseldorf restaurant makes one thing clear: Nordrhein-Westfalen is a highly promising market for Schweinske. We continue our expansion, bringing the Schweinske joy to Dortmund on 8 May 2014. A new furnishings concept is implemented at the Dortmund location, one that will soon be implemented in all of the chain's new restaurants: an atmospheric mix of tradition and a warm, modern color scheme and furnishings.